Marketing For Dummies by Jeanette McMurtry & Alexander Hiam

Author:Jeanette McMurtry & Alexander Hiam
Language: eng
Format: epub
ISBN: 9781119365556
Publisher: Wiley
Published: 2017-05-26T00:00:00+00:00

You get continuous access to your results — how many people see your ads, how many clicked through to your website, or how many called you for more information. AdWords also manages ads on YouTube because Google owns it.

WordStream, an online advertising agency, offers a free AdWords performance grader to help you see whether you’re getting good results or wasting your money on your current words. Although it wants you to buy its services as a result of your score, it may be worth checking out at www.wordstream.com.

Here’s a brief outline for starting an AdWords campaign:

Set up a free AdWords account.

Just go to www.adwords.google.com.

Download

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